Personalization, then, is all about the AI algorithm which analyzes the behaviour of the shopper and learns, in real time, what their preferences are – search results are ranked in order of preference. Other aspects include Natural Language Processing – the search being able to tell the difference between products and attributes.Īn effective search should also include spelling tolerance, ensuring shoppers get relevant results even if they make a typo, and a zero results workaround – ensuring relevant products come up even if the exact query searched for is not present. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.įindify’s fast and reliable autocomplete solution in operation on Tower Records’ Shopify Plus-powered store. With the Personalized Search ecommerce tool, there are two aspects – search accuracy, and personalization.Īccuracy is about precision and recall – making the search as smart as possible so that it can return relevant results to the shopper putting in the query. How does Site Search and Personalization software improve the ecommerce experience? Today, Tower Records is transcending its historic past by creating online and physical experiences.Ĭomplementing Tower Records’ top quality service and evolution in the digital age, is leading site search and personalization solution Findify.Īll Findify solutions are now running on Tower Records’ online site, which runs on the Shopify Plus platform, improving the purchase journey by helping shoppers find their preferred items quicker and easier. Indeed, Bruce Springsteen and Dave Grohl were regular visitors, while the Hollywood store was known to open early especially for Elton John’s visits. Tower stores worldwide became famous for their extensive collections and knowledgeable audiophile staff members, and were popular hangout spots for all kinds of music lovers – even famous ones. Colin Hanks in 2015 paid tribute to the chain’s legacy with the documentary, All Things Must Pass: The Rise and Fall of Tower Records.Įxplore the new Tower Records online store here.At its peak, Tower Records boasted nearly 200 stores across 15 countries – and more than $1bn in annual sales. The store chain was known for its exhaustive selection, in-the-know staff, and famous clientele like Prince and Elton John. Tower Records founder Russ Solomon, who died 2018 at the age of 92, grew the company from the back of a Sacramento drugstore to, at its peak, a billion-dollar CD empire with over 200 brick-and-mortar stores around the world. “A lot of people are so happy taking pictures of when they receive an order from Tower Records, posting it on Instagram.” “ has been met with tremendous success, feedback,” said Tower Records CEO Danny Zeijdel in a statement. Related: Guitar Sales Bounce Back To Record Highs Amidst COVID-19 Pandemic for the first time since the 1980s, increasing by 3.6% between the first half of 2019 to the first half of 2020. According to a report in September by the Recording Industry Association of America (RIAA), vinyl record sales overtook CD sales in the U.S. While the live side of the music industry remains muzzled by the pandemic, physical album sales-vinyl, in particular-are rising. The new Tower Records online store includes the return of its Tower Pulse! rag and a merch shop as well as a ton of music for sale in vinyl, CD, and cassette formats.Īs Yahoo! Entertainment points out, “Tower Records has been teasing its comeback for quite some time - joining social media in 2018 - and originally planned to unveil its new look in March during SXSW but decided to delay when the festival was canceled due to the coronavirus.” The March 6th cancellation of SXSW marked the first domino to fall in a month that would see the live event industry grind to an indefinite halt. Tower Records, the famous music retailer that closed its doors back in 2006 when it filed for bankruptcy and liquidation, announced on Friday that it has returned as an online service.
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